Tivoli Seiterä
Sector: Entertainment & Leisure
Disciplines: Identity Design
Role: Graphic Design at Avidly
Year: 2020
Tivoli Seiterä, founded in 1966 by Lauri Seiterä, is one of Finland’s long-standing amusement parks, dedicated to spreading joy and togetherness. Its belief that “Fun is meant for everyone” and the 2023 addition, “The eternal value of joy” embody the park’s enduring optimism.
For the 2023 visual identity, we introduced a new illustration language centered on vibrancy and timelessness. Shape-driven compositions combine diagrammatic structure with playful storytelling, creating a visual world that feels both familiar and fresh.
The colour palette is deliberately restrained, exploring contrast through three colours at a time to create rhythm and balance. Typography and applications follow the same approach, ensuring clarity while reflecting Tivoli Seiterä’s joyful character. The result is a cohesive and expressive visual identity system, that celebrates joy and strengthens recognition to the park’s vibrant personality.
