Tivoli Seiterä
Sector: Entertainment & Leisure
Disciplines: Identity Design
Role: Graphic Design at Avidly
Year: 2020
Founded in 1966 by Lauri Seiterä, Tivoli Seiterä is one of Finland’s long-standing amusement parks, dedicated to spreading joy and togetherness. Its guiding belief “Fun is meant for everyone” and the 2023 addition, “The eternal value of joy,” capture the park’s enduring spirit and optimism.
The 2023 visual identity introduces a new illustration language built around simplicity, vibrancy, and timelessness. Shape-driven compositions blend diagrammatic structure with playful storytelling, creating a visual world that feels both familiar and fresh.
A restrained palette explores contrast through three colors at a time, enhancing rhythm and visual balance. The result is a cohesive identity that reflects Tivoli Seiterä’s joyful character while bringing clarity and calm to its visual expression.
