Tivoli Seiterä
Sector: Entertainment & Leisure
Disciplines: Identity Design
Role​​​​​​​:Graphic Designer at Avidly
Year​​​​​​​: 2020
Tivoli Seiterä, established in 1966, is one of Finland's longest-running travelling amusement parks. The visual identity was renewed to reflect the park's heritage while introducing a contemporary graphic language.
The identity centres on an illustration system built from geometric forms. Structured compositions are combined with playful narratives, creating imagery that is expressive while remaining consistent across different applications. The illustrations establish a recognisable visual world that can expand over time.
A limited colour palette was used to create contrast and rhythm through changing colour combinations rather than an extensive range of colours. Typography and supporting graphic elements follow the same principles of clarity and restraint. Together these components form a flexible identity system that reinforces the park's character while supporting communication across print and digital media.