Rolling Cheese
Disciplines: Identity design, Illustration
Role: Bachelor project at UUNI communications
Year: 2020
Established in Töölö in 2020, Rolling Cheese draws its name from an enduring English tradition—each spring, villagers in Gloucestershire chase wheels of cheese down Cooper’s Hill in a celebration of heritage and community. This playful ritual echoes the rich legacy of European cheese-making, which Rolling Cheese brings to Helsinki with a contemporary spirit.
The visual identity balances tradition with character—combining Raleway typography with circular illustrations that nod to both product and story. A restrained palette and seasonal references ground the brand in craft, offering a design that is clear, expressive, and rooted in legacy.
